A Look Inside: Booklet Production and Collating

Posted by Robert Davison on Nov 21, 2019 8:00:00 AM

Anytime one of our loyal U.S. Press customers orders a booklet – be it saddle stitched or perfect bound – the order’s production includes a few steps. Most of these steps revolve around a process called collating. Let’s take a look inside the U.S. Press production facility and learn more about booklet printing, collating and binding.

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Topics: Saddle stitch, Booklets, Perfect bound, Catalogs, Production

Analyzing Catalog Sales for Increased Revenue

Posted by Robert Davison on Oct 17, 2019 12:00:00 PM

After you’ve sent out your catalogs in anticipation for the fall/holiday seasons, it’s a good idea to employ some tracking methods using the data you’ve gathered from the sales generated by that particular catalog. Doing so requires familiarity and understanding of your customer base on an individual level, but it isn’t as challenging as it seems. This guide will help you understand how to build a base of such information, so that you can cut down on expenses and increase sales during future direct mail or catalog marketing campaigns.

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Topics: Catalogs

Designing and Marketing with Catalogs

Posted by Robert Davison on Oct 4, 2019 11:00:00 AM

With fall on the horizon and the holiday season rapidly approaching, businesses can expect to see shoppers ramp up their holiday season shopping efforts. Now more than ever before, consumers value the convenience of shopping from home, meaning marketing efforts need to reach consumers in the same place – home. One of the best ways to do that is using direct mail marketing pieces, but perhaps no option makes for more effective direct mail marketing for this time of the year than marketing with well-designed, professionally printed catalogs.

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Topics: Saddle stitch, Catalogs, Holiday Promotions

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U.S. Press has provided expert printing and mailing since 1981. For nearly forty years, we've helped companies and organizations communicate their message through print.