Saddle stitch booklets meet a wide variety of marketing objectives through their cost-effectiveness and ease of use. Almost any industry can find some use for saddle stitch booklets in their print marketing campaigns, simply because they meet a variety of different print marketing needs. It’s worth taking a look at some of the various examples of saddle stitch booklets in action for the respective industries they serve.
As time passes, our lives have become more and more centered on our online interactions. We post our thoughts and favorite photos to social media feeds, shop for everything from groceries to gifts online and do everything from setting dentist appointments to finding a ride in a strange town through the tiny computers we hold in our hands. The world of business and marketing has followed this trend, just like almost every other facet of our lives, but proven, traditional marketing methods still hold their place in the business world – so much so that even Amazon, one of the authors of the digital revolution we live in, still relies on print marketing to reach customers in a personal, familiar way that drives results: holiday catalogs.
Anytime one of our loyal U.S. Press customers orders a booklet – be it saddle stitched or perfect bound – the order’s production includes a few steps. Most of these steps revolve around a process called collating. Let’s take a look inside the U.S. Press production facility and learn more about booklet printing, collating and binding.
After you’ve sent out your catalogs in anticipation for the fall/holiday seasons, it’s a good idea to employ some tracking methods using the data you’ve gathered from the sales generated by that particular catalog. Doing so requires familiarity and understanding of your customer base on an individual level, but it isn’t as challenging as it seems. This guide will help you understand how to build a base of such information, so that you can cut down on expenses and increase sales during future direct mail or catalog marketing campaigns.
With fall on the horizon and the holiday season rapidly approaching, businesses can expect to see shoppers ramp up their holiday season shopping efforts. Now more than ever before, consumers value the convenience of shopping from home, meaning marketing efforts need to reach consumers in the same place – home. One of the best ways to do that is using direct mail marketing pieces, but perhaps no option makes for more effective direct mail marketing for this time of the year than marketing with well-designed, professionally printed catalogs.