Marketing to Millennials, Part One

Posted by Robert Davison on Feb 10, 2020 12:30:00 PM

We’ve all heard the term – “Millennials.” Equally loved as being a compassionate, forward-thinking generation that will mold the future and derided as lazy, self-centered and tech-obsessed, Millennials are a polarizing bunch.

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Topics: Design, Marketing Strategy, Ideas

Valentine's Day Marketing Guide

Posted by Robert Davison on Feb 5, 2020 12:15:00 PM

Valentine’s Day is approaching, and love is in the air. It’s one of the most popular and celebrated holidays throughout the year, and a great opportunity to spread messages of love and affection to everyone we know and care about. But Valentine’s Day is more than just an opportunity to celebrate love, eat lots of tasty candy and decorate the office with paper hearts. It’s a great marketing opportunity and a good chance to make both customers and employees feel the love, too.

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Topics: Holiday Promotions, Print Marketing, Marketing Strategy, Ideas

Industry-Specific Solutions with Saddle Stitch Booklets

Posted by Robert Davison on Jan 30, 2020 1:42:44 PM

Saddle stitch booklets meet a wide variety of marketing objectives through their cost-effectiveness and ease of use. Almost any industry can find some use for saddle stitch booklets in their print marketing campaigns, simply because they meet a variety of different print marketing needs. It’s worth taking a look at some of the various examples of saddle stitch booklets in action for the respective industries they serve.

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Topics: Design, Saddle stitch, Booklets, Catalogs, Marketing Strategy

Marketing Trends for 2020

Posted by Robert Davison on Jan 2, 2020 1:16:48 PM

The new year is already here, and it’s hard not to look back on the past year and reflect. Hopefully it was a successful one, but even the best of years can inspire us to look forward to the next one. It’s impossible not to daydream about the upcoming year in hopes that you can make it your best ever.

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Topics: Print Marketing, Marketing Strategy, Ideas

How Amazon Uses Printed Catalogs to Drive Sales

Posted by Robert Davison on Dec 16, 2019 12:00:00 PM

As time passes, our lives have become more and more centered on our online interactions. We post our thoughts and favorite photos to social media feeds, shop for everything from groceries to gifts online and do everything from setting dentist appointments to finding a ride in a strange town through the tiny computers we hold in our hands. The world of business and marketing has followed this trend, just like almost every other facet of our lives, but proven, traditional marketing methods still hold their place in the business world – so much so that even Amazon, one of the authors of the digital revolution we live in, still relies on print marketing to reach customers in a personal, familiar way that drives results: holiday catalogs.

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Topics: Catalogs, Print Marketing, Marketing Strategy, Ideas

Letterhead Gets the Instant Pricing Treatment

Posted by Robert Davison on Dec 13, 2019 12:26:32 PM

This week at U.S. Press, we’re proud to announce that we’ve added letterhead to our list of products subject to our instant pricing tool on our website. This means customers can fill out their own precise order for letterhead and see a price on the screen before ordering, making the ordering process simple and allowing for faster, easier order placement. It’s just another way we’re working to improve customers’ overall experience with the site and make the purchasing process as smooth as possible.

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Topics: Design, Print Marketing, Marketing Strategy, Stationery, Letterhead

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U.S. Press has provided expert printing and mailing since 1981. For nearly forty years, we've helped companies and organizations communicate their message through print.