A Look Inside: Booklet Production and Collating

Posted by Robert Davison on Nov 21, 2019 8:00:00 AM

Anytime one of our loyal U.S. Press customers orders a booklet – be it saddle stitched or perfect bound – the order’s production includes a few steps. Most of these steps revolve around a process called collating. Let’s take a look inside the U.S. Press production facility and learn more about booklet printing, collating and binding.

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Topics: Saddle stitch, Booklets, Perfect bound, Catalogs, Production

Designing and Marketing with Catalogs

Posted by Robert Davison on Oct 4, 2019 11:00:00 AM

With fall on the horizon and the holiday season rapidly approaching, businesses can expect to see shoppers ramp up their holiday season shopping efforts. Now more than ever before, consumers value the convenience of shopping from home, meaning marketing efforts need to reach consumers in the same place – home. One of the best ways to do that is using direct mail marketing pieces, but perhaps no option makes for more effective direct mail marketing for this time of the year than marketing with well-designed, professionally printed catalogs.

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Topics: Saddle stitch, Catalogs, Holiday Promotions

What are Saddle Stitch Booklets?

Posted by Robert Davison on Oct 3, 2019 4:31:00 PM

 

One of the most popular styles of printed booklets is the saddle stitch booklet. They’re cost-effective, useful, and surprisingly easy to design. Saddle stitching refers to the way the booklet is put together. Saddle stitch booklets have many uses and can be employed as effective print marketing material for any business big or small, regardless of industry.

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Topics: Saddle stitch, Booklets

Saddle Stitch vs. Perfect Binding

Posted by Robert Davison on Sep 27, 2019 2:30:55 PM

When designing a booklet for your next print marketing campaign, think about the different options available to you for the type of booklet you’d have printed. Two common options include saddle stitch booklets and perfect bound booklets. It’s worth exploring and understanding the difference between the two to make the best choice for when it’s your turn to design a booklet for your print marketing campaign.

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Topics: Saddle stitch, Booklets, Perfect bound

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U.S. Press has provided expert printing and mailing since 1981. For nearly forty years, we've helped companies and organizations communicate their message through print.