With fall on the horizon and the holiday season rapidly approaching, businesses can expect to see shoppers ramp up their holiday season shopping efforts. Now more than ever before, consumers value the convenience of shopping from home, meaning marketing efforts need to reach consumers in the same place – home. One of the best ways to do that is using direct mail marketing pieces, but perhaps no option makes for more effective direct mail marketing for this time of the year than marketing with well-designed, professionally printed catalogs.
One of the most popular styles of printed booklets is the saddle stitch booklet. They’re cost-effective, useful, and surprisingly easy to design. Saddle stitching refers to the way the booklet is put together. Saddle stitch booklets have many uses and can be employed as effective print marketing material for any business big or small, regardless of industry.
When designing a booklet for your next print marketing campaign, think about the different options available to you for the type of booklet you’d have printed. Two common options include saddle stitch booklets and perfect bound booklets. It’s worth exploring and understanding the difference between the two to make the best choice for when it’s your turn to design a booklet for your print marketing campaign.