If you’re running for office at nearly any level, it’s a given that you’ll use yard signs. Even though there’s a wide variety of marketing tools you can and should use, it’s clear yard signs still have a net positive effect on voter turnout. What’s more, their ubiquity all but mandates their use; if you’re the one individual that doesn’t use yard signs, you run the risk of falling behind the competition.
Every two years, the yards and gardens of homes and businesses across the country are speckled with rigid, 24" x 18" plastic signs displaying names of hopeful candidates at every level. But yard signs, as they’re commonly known, don’t have to be restricted to the political arena, put away after the votes are tallied, and disregarded until the next election season. Any business or organization can be certain that there is room for yard signs in their marketing campaigns and efforts, serving as a medium for any message an organization wants to convey.