Valentine’s Day is approaching, and love is in the air. It’s one of the most popular and celebrated holidays throughout the year, and a great opportunity to spread messages of love and affection to everyone we know and care about. But Valentine’s Day is more than just an opportunity to celebrate love, eat lots of tasty candy and decorate the office with paper hearts. It’s a great marketing opportunity and a good chance to make both customers and employees feel the love, too.
After all, it’s not every day that Cupid’s arrow strikes the heart of nearly everyone we know. Because of this, Valentine's Day is a great marketing opportunity. Americans spend on average 18 billion dollars on Valentine’s day every year. Knowing how to take advantage of Valentine’s Day marketing is the only thing between your business and the great financial opportunity it provides.
There are two basic ideas regarding Valentine’s Day marketing. On one hand, you can use the holiday as an opportunity to market to your customers, at the same time, you can use it to spread office cheer and boost employee morale (and, in turn, productivity). Let’s examine both ideas.
For reaching out to customers, there are a lot of marketing ideas to take advantage of. Think about the needs of customers during this time. For many, Valentine’s Day is when they’ll take their significant other out on what they hope will be a memorable, exciting date. Help them make it memorable! If you can, partner with another business to offer a combination of coupons or discounted products or experiences to help them set up that dream date. If your company doesn’t offer products that can “facilitate” a great date, reach out to a local business that does! Your company might only sell automotive parts or guitars, but you can offer a coupon to a local spa, bowling alley, movie theater or restaurant with purchase. Additionally, companies can use Valentine’s Day as a chance to promote their products or services directly with coupons and sales. Offering customers a percentage off their next purchase is a nice way to thank them for being loyal patrons. You can print mini flyers to serve as coupons and drop them into shopping bags or hand them out directly.
It’s also a good time to reach out to customers, clients and employees at this time to simply remind them that they’re a valuable part of your business. Valentine’s Day, after all, isn’t just for married or dating couples. A postcard or greeting card wishing everyone a happy Valentine’s Day is a cheerful and fun way to contact those that help make your business run and let them know you're thinking of them.
And of course, Valentine’s Day for many means time for an office party or celebration to boost employee morale. Decorating with balloons and creating a festive banner backdrop can help complete a well-decorated conference or break room. And if you really want to get creative, printed candy wrappers or even champagne bottle labels can give your Valentine’s Day festivities that final perfect touch.
Valentine’s Day marketing is simple and fun, and with quality print marketing products like the suite of print marketing products offered at U.S. Press, it’s never been easier. We think Cupid’s arrow will strike you when you see how effective your Valentine’s Day marketing plans can be. (We think you’ll fall in love with our customer service, too!)