Every year since 1999, Pantone’s Color Institute has selected a shade to capture the cultural zeitgeist, helping designers and businesses anticipate upcoming trends. This annual announcement influences everything from fashion to interior design. That includes your print marketing materials. For 2026, Pantone has chosen Cloud Dancer, a balanced shade of white with equal parts cool…
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In a mailbox full of standard postcards and plain envelopes, texture wins. Weight wins. Shine wins. If you want your printed piece to get noticed, opened, and remembered, embellishments aren’t just nice to have. They’re your competitive advantage. The Touch Factor Human beings are tactile creatures. When someone runs their finger over raised foil, feels…
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Throughout 2026, the U.S. Postal Service is offering a series of enticing promotions that let you save money on postage while increasing the value and effectiveness of your mail. Save up to 10% while experimenting with tantalizing smells, engaging folds, and interactivity that your customers will love. What does the USPS have in store? 1.…
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Trade shows represent a significant investment for most businesses, but the returns can be exceptional when done right. With hundreds of exhibitors competing for attention during a typical weekend event, standing out requires careful planning and creative execution. Here’s how to ensure your next trade show appearance delivers real results. Build Momentum Early Most exhibitors…
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It seems like everyone is using artificial intelligence to create content these days. And why not? Depending on the study you read, anywhere from 43% to 88% of marketers do. AI is a powerful tool for brainstorming, reformatting content for different channels, and saving time. But it can also result in copy that sounds bland…
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Remember the last time a top-performing employee left your company? That moment of dread wasn’t just about finding their replacement. It was the fear that specific customers might follow them out. Here’s what separates thriving businesses from struggling ones: Sustainable customer loyalty that runs deeper than any single employee relationship alone. Organizations that master this…
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Ever looked at a mailer and thought, “So what?” In marketing, that’s the danger of “just the facts.” Facts don’t stick. Feelings do. The most powerful print marketing makes people stop, think, and even smile, because it sparks emotion. Here’s how to bring those emotions to life. 1. Curiosity: Spark the “Tell Me More” Moment…
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To grow your brand and establish yourself as a thought leader, it is essential to invest in content marketing. Why? Because long before prospects pick up the phone or fill out a contact form, they’ve already done their homework—and their primary research tool is content. To be effective, that content must be meaningful, relevant, and…
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Small businesses often shy away from print marketing, not because it doesn’t work, but because writing good copy feels intimidating. What should you say on a postcard? How do you make a flyer persuasive without coming across as pushy? That’s where AI changes the game. With today’s tools, you don’t need to be a professional…
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