After three parts of our four part Marketing to Millennials series, we’ve covered the ins and outs of who Millennials are, how they got to be that way and how to market to them effectively. Currently the largest generation in the country, they’re role in the economic landscape has grown tremendously and demands the attention of marketers. But this isn’t a passing trend: Millennials are here to stay, and there’s another generation coming right behind them. And this underscores the importance of properly marketing to them.

How consumers live informs how they spend their money. Using demographic information to learn about lifestyles of groups helps marketers make assumptions about the average consumer within that group. This rule applies to the Millennials, a generation that’s now taken hold of the marketplace as the largest generational consumer group in the country, but it comes with a catch: Millennials are different, something discussed in detail in the first two parts of this series.

The first installment of this series asked a question: Who are Millennials? Defining Millennials is easy enough, even if many attempts are fraught with misconceptions. Understanding why they’re they way they are is trickier – but not impossible. In this article, we’ll focus on finding a suitable answer to the trickier question.

We’ve all heard the term – “Millennials.” Equally loved as being a compassionate, forward-thinking generation that will mold the future and derided as lazy, self-centered and tech-obsessed, Millennials are a polarizing bunch.

Valentine’s Day is approaching, and love is in the air. It’s one of the most popular and celebrated holidays throughout the year, and a great opportunity to spread messages of love and affection to everyone we know and care about. But Valentine’s Day is more than just an opportunity to celebrate love, eat lots of tasty candy and decorate the office with paper hearts. It’s a great marketing opportunity and a good chance to make both customers and employees feel the love, too.

Saddle stitch booklets meet a wide variety of marketing objectives through their cost-effectiveness and ease of use. Almost any industry can find some use for saddle stitch booklets in their print marketing campaigns, simply because they meet a variety of different print marketing needs. It’s worth taking a look at some of the various examples of saddle stitch booklets in action for the respective industries they serve.

The new year is already here, and it’s hard not to look back on the past year and reflect. Hopefully it was a successful one, but even the best of years can inspire us to look forward to the next one. It’s impossible not to daydream about the upcoming year in hopes that you can make it your best ever.

As time passes, our lives have become more and more centered on our online interactions. We post our thoughts and favorite photos to social media feeds, shop for everything from groceries to gifts online and do everything from setting dentist appointments to finding a ride in a strange town through the tiny computers we hold in our hands. The world of business and marketing has followed this trend, just like almost every other facet of our lives, but proven, traditional marketing methods still hold their place in the business world – so much so that even Amazon, one of the authors of the digital revolution we live in, still relies on print marketing to reach customers in a personal, familiar way that drives results: holiday catalogs.

This week at U.S. Press, we’re proud to announce that we’ve added letterhead to our list of products subject to our instant pricing tool on our website. This means customers can fill out their own precise order for letterhead and see a price on the screen before ordering, making the ordering process simple and allowing for faster, easier order placement. It’s just another way we’re working to improve customers’ overall experience with the site and make the purchasing process as smooth as possible.