U.S. Press Blog

Promotional products have been a marketing staple for decades, but the numbers behind them might surprise you. According to the ASI Global Advertising Impressions Study 2026/2027, promotional products consistently outperform other advertising formats in favorability. Three-quarters (75%) of consumers hold a positive opinion of them, the highest of any ad channel tracked.

Digital detox. You may have heard the term. Gen Z is buying old iPods to escape smartphone noise. They are deleting social media apps. They are signing up for good old “put your phones away” retreats. And the numbers behind this trend are striking enough to matter to anyone with a marketing budget.

For many businesses, sustainable printing starts and ends with recycled paper. That is a reasonable place to start, but there’s much more to the picture. If your organization has real environmental goals, it is worth asking some deeper questions about how your print marketing is produced and managed.

Most business owners recognize this moment. You need a flyer, a postcard, or a brochure, and someone suggests using a DIY design tool like Canva. It’s fast, it’s free, and the results look reasonably professional. So why not? Because “reasonably professional” and “professionally designed” are not the same thing. In print marketing, that gap is important.

Marketers have long debated whether print or digital connects better with audiences. Neuroscience is starting to settle that argument, at least when it comes to how deeply people absorb and retain what they read.

For years, the dominant question in marketing was which channel to use. Email or social? Print or digital? Paid search or organic? A growing number of businesses are now asking a different question first: Who are we talking to, and do they actually trust us?

When you spec a paper with 40% recycled content, do you know what type of recycled paper is actually in it? That 40% might be split between post-consumer waste and pre-consumer waste. What’s the difference? Is one better than another?

New postal rates took effect July 12, with the mailing services price adjustment (Docket R2026 1) resulting in an average increase of 4.8% across First-Class Mail, USPS Marketing Mail, Periodicals, Package Services, and select Special Services. The good news is that a rate change doesn’t have to mean a smaller campaign or a smaller budget. With the right planning, there are real opportunities to keep costs in check while the program keeps performing.

Here’s what most people get wrong about designing print materials: they think the words are doing all the heavy lifting. They’re not. The font is carrying some of the lift, too.