After you’ve sent out your catalogs in anticipation for the fall/holiday seasons, it’s a good idea to employ some tracking methods using the data you’ve gathered from the sales generated by that particular catalog. Doing so requires familiarity and understanding of your customer base on an individual level, but it isn’t as challenging as it seems. This guide will help you understand how to build a base of such information, so that you can cut down on expenses and increase sales during future direct mail or catalog marketing campaigns.

With holiday season on the horizon, it’s important to think about your customers’ needs that are specific to the holiday season. Increased consumer spending makes it a time ripe for new marketing campaigns to help your company capture the extra revenue the season can provide. Everyone is thinking about gifts for their friends and loved ones, and it’s up to savvy marketers to make sure they keep customers informed of how they can help the customer in that quest. But it’s also important for businesses to think about how they can spread some holiday cheer to their customers as well.

With fall on the horizon and the holiday season rapidly approaching, businesses can expect to see shoppers ramp up their holiday season shopping efforts. Now more than ever before, consumers value the convenience of shopping from home, meaning marketing efforts need to reach consumers in the same place – home. One of the best ways to do that is using direct mail marketing pieces, but perhaps no option makes for more effective direct mail marketing for this time of the year than marketing with well-designed, professionally printed catalogs.

On Wednesday, October 2, 2019 members of the U.S. Press team attended the Educational Expo hosted by the Florida Society of Association Executives in Tallahassee, Florida. Team members got the chance to share their story with FSAE members and event attendees from their booth on the trade show floor. They also sat in on a lecture by keynote speaker Chuck Gallagher.

One of the most popular styles of printed booklets is the saddle stitch booklet. They’re cost-effective, useful, and surprisingly easy to design. Saddle stitching refers to the way the booklet is put together. Saddle stitch booklets have many uses and can be employed as effective print marketing material for any business big or small, regardless of industry.

When designing a booklet for your next print marketing campaign, think about the different options available to you for the type of booklet you’d have printed. Two common options include saddle stitch booklets and perfect bound booklets. It’s worth exploring and understanding the difference between the two to make the best choice for when it’s your turn to design a booklet for your print marketing campaign.

Every two years, the yards and gardens of homes and businesses across the country are speckled with rigid, 24" x 18" plastic signs displaying names of hopeful candidates at every level. But yard signs, as they’re commonly known, don’t have to be restricted to the political arena, put away after the votes are tallied, and disregarded until the next election season. Any business or organization can be certain that there is room for yard signs in their marketing campaigns and efforts, serving as a medium for any message an organization wants to convey.

Well-designed posters are more than just print marketing pieces. Full-color posters with art and slogans are a communication medium that’s an institution unto itself. From the days of concert posters tacked to bedroom walls and political rallying cries nailed to buildings and light poles, a well-designed poster is visually irresistible, and it can motivate or inspire its viewers to follow up on a call to action.