Marketing to Millennials, Part One

Posted by Robert Davison on Feb 10, 2020 12:30:00 PM

We’ve all heard the term – “Millennials.” Equally loved as being a compassionate, forward-thinking generation that will mold the future and derided as lazy, self-centered and tech-obsessed, Millennials are a polarizing bunch.

Read More

Topics: Design, Marketing Strategy, Ideas

Valentine's Day Marketing Guide

Posted by Robert Davison on Feb 5, 2020 12:15:00 PM

Valentine’s Day is approaching, and love is in the air. It’s one of the most popular and celebrated holidays throughout the year, and a great opportunity to spread messages of love and affection to everyone we know and care about. But Valentine’s Day is more than just an opportunity to celebrate love, eat lots of tasty candy and decorate the office with paper hearts. It’s a great marketing opportunity and a good chance to make both customers and employees feel the love, too.

Read More

Topics: Holiday Promotions, Print Marketing, Marketing Strategy, Ideas

Industry-Specific Solutions with Saddle Stitch Booklets

Posted by Robert Davison on Jan 30, 2020 1:42:44 PM

Saddle stitch booklets meet a wide variety of marketing objectives through their cost-effectiveness and ease of use. Almost any industry can find some use for saddle stitch booklets in their print marketing campaigns, simply because they meet a variety of different print marketing needs. It’s worth taking a look at some of the various examples of saddle stitch booklets in action for the respective industries they serve.

Read More

Topics: Design, Saddle stitch, Booklets, Catalogs, Marketing Strategy

Marketing Trends for 2020

Posted by Robert Davison on Jan 2, 2020 1:16:48 PM

The new year is already here, and it’s hard not to look back on the past year and reflect. Hopefully it was a successful one, but even the best of years can inspire us to look forward to the next one. It’s impossible not to daydream about the upcoming year in hopes that you can make it your best ever.

Read More

Topics: Print Marketing, Marketing Strategy, Ideas

How Amazon Uses Printed Catalogs to Drive Sales

Posted by Robert Davison on Dec 16, 2019 12:00:00 PM

As time passes, our lives have become more and more centered on our online interactions. We post our thoughts and favorite photos to social media feeds, shop for everything from groceries to gifts online and do everything from setting dentist appointments to finding a ride in a strange town through the tiny computers we hold in our hands. The world of business and marketing has followed this trend, just like almost every other facet of our lives, but proven, traditional marketing methods still hold their place in the business world – so much so that even Amazon, one of the authors of the digital revolution we live in, still relies on print marketing to reach customers in a personal, familiar way that drives results: holiday catalogs.

Read More

Topics: Catalogs, Print Marketing, Marketing Strategy, Ideas

Letterhead Gets the Instant Pricing Treatment

Posted by Robert Davison on Dec 13, 2019 12:26:32 PM

This week at U.S. Press, we’re proud to announce that we’ve added letterhead to our list of products subject to our instant pricing tool on our website. This means customers can fill out their own precise order for letterhead and see a price on the screen before ordering, making the ordering process simple and allowing for faster, easier order placement. It’s just another way we’re working to improve customers’ overall experience with the site and make the purchasing process as smooth as possible.

Read More

Topics: Design, Print Marketing, Marketing Strategy, Stationery, Letterhead

A Look Inside: Booklet Production and Collating

Posted by Robert Davison on Nov 21, 2019 8:00:00 AM

Anytime one of our loyal U.S. Press customers orders a booklet – be it saddle stitched or perfect bound – the order’s production includes a few steps. Most of these steps revolve around a process called collating. Let’s take a look inside the U.S. Press production facility and learn more about booklet printing, collating and binding.

Read More

Topics: Saddle stitch, Booklets, Perfect bound, Catalogs, Production

'Tis the Season for Greeting Cards

Posted by Robert Davison on Nov 15, 2019 2:16:53 PM

Just in time for the holiday season, U.S. Press is excited to announce new options for online greeting card orders on our website. These newly added options offer our customers more flexibility in crafting their orders and a more streamlined ordering process overall. We invite all of our customers to pay us a visit and check out the changes we’ve made.

Read More

Topics: News, Holiday Promotions

Endless Options for Calendar Design

Posted by Robert Davison on Nov 12, 2019 2:23:36 PM

When committing to designing and printing a calendar, designers must first choose what exactly they want from a calendar. The traditional twelve-month calendar with images above and a dated grid below is but one of many options designers have when making this decision. This guide will walk designers through the many potential options in calendar design and help them make and informed decision on which style to choose from.

Read More

Topics: Calendars

Getting the Most from Your Political Campaign with Yard Signs

Posted by Robert Davison on Oct 24, 2019 10:07:14 PM

If you’re running for office at nearly any level, it’s a given that you’ll use yard signs. Even though there’s a wide variety of marketing tools you can and should use, it’s clear yard signs still have a net positive effect on voter turnout. What’s more, their ubiquity all but mandates their use; if you’re the one individual that doesn’t use yard signs, you run the risk of falling behind the competition.

Read More

Topics: Signs, Political Campaigns

Subscribe Here!

Recent Posts

U.S. Press has provided expert printing and mailing since 1981. For nearly forty years, we've helped companies and organizations communicate their message through print.