As the summer winds down and fall begins, one thing is for certain in the marketing world: It’s calendar season! The fall months are the perfect time to start designing and producing calendars. Just in time for the holiday months, calendars are a great marketing tool that serves as a gift for customers and clients…
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We’ve all seen them – those large banners with repeating logos that our favorite celebrities pose in front of during galas, events and award ceremonies. They’re basically a staple at any event where lots of photos of attendees are taken, providing a clean backdrop while presenting brand images for the event’s sponsors or supporters.…
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Brochures are a small business staple. They’re inexpensive and effective for reaching new customers, due to their ease of use and their famed ability to fit a relatively high amount of useful information in a small, easy to digest presentation. Designing your own is simple and fun. If you adhere to these simple steps,…
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As vaccines become more readily available and life begins to return to normal, businesses are looking to return to old traditions from the pre-pandemic world to reach new customers and market their products. This includes a return to a exciting events like trade shows – long interrupted by concerns over the COVID-19 pandemic, trade shows…
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After a long and trying winter, it’s finally here: Summer 2021 begins now. The nation’s economy is back up and running, life is getting back to normal and consumers are out and about and ready to spend their money. A good summer marketing strategy can ensure that they consider your company when the time comes for them to spend it. Here are five ways you can ensure a successful summer for your business with some unique marketing ideas.
Read MoreWe’ve all gotten one in the mail at least once – a glossy, colorful lookbook, its pages brimming with photos of exciting new products from our favorite brands. Not as hefty as a catalog, but more familiar and fun than browsing through endless pages of Amazon search results. Lookbooks are great for leaning back on…
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Every business needs a marketing strategy. The need to reach new customers and build relationships with existing customers is simply too important to ignore. But challenging economic times make this a more difficult endeavor while increasing the need to work harder to win new customers. That’s where great targeted marketing methods like EDDM come in. …
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Brand loyalty is the lifeblood of any business. What good is the best product, the most useful service, if customers don’t associate a company’s name with that product or service? Simply put, brand loyalty is what will ensure customers return to your business to fulfill their needs, increasing revenue and strengthening your business’s ability to…
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It seems counterintuitive at first glance. The idea that an online retail behemoth like Amazon might send customers humble, printed catalogs, and marketing their products through an age-old system like the US Postal Service. But there they are, delivered to the homes of consumers across the nation: Catalogs from Amazon, Wayfair, and Bass Pro Shops,…
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