Get the “Wow!” Factor on a Budget

One of the most powerful ways to grab attention with your printed pieces is to finish them with specialty techniques that add texture, shine, or dimension. Of course, some methods are more cost-effective than others. Here are five cost-effective finishing techniques to help your printed materials shine without breaking the bank. 1. Spot UV Coating…

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Color: It Does More Than Look Pretty

Color has a significant impact on purchasing decisions. Red stimulates urgency, blue evokes trust, green reflects nature and health, yellow radiates optimism, black signifies sophistication, orange sparks energy, and purple conveys luxury. Understanding color psychology is crucial for shaping consumer perceptions and actions.

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