Ever feel a bit lost when picking paper for your print projects? Terms like basis weight, points, and color cast can sound confusing, right? No worries! Here’s a handy guide to help you navigate the basics. Basis Weight: This term refers to how much a ream (500 sheets) of paper weighs at its standard size—the…
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The United States Postal Service offers several promotions in 2025 that provide mailers with discounts of 3% to 6% for implementing innovative strategies. These include integrating technology, creating multi-sensory experiences, maintaining continuous contact, using IMbA for reply mail, and adding marketing content to transactional documents.
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When we’ve done something often, it’s easy to think, “I’ve got this,” but familiarity can breed mistakes. Preparing your next print project is no different. While the details may change from job to job, much of the essential prep work does not. Using a checklist can be a vital tool for keeping things running smoothly.…
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One of the most powerful ways to grab attention with your printed pieces is to finish them with specialty techniques that add texture, shine, or dimension. Of course, some methods are more cost-effective than others. Here are five cost-effective finishing techniques to help your printed materials shine without breaking the bank. 1. Spot UV Coating…
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There is something about the tactile nature of print that causes us to want to reach out and touch it. When customers have a printed piece in their hands, they will spend more time with it, opening and closing it, turning it around, and flipping the pages. As they do, they get more exposure to your message.
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Print advertising remains a powerful tool for reaching and engaging with audiences. A strategic approach is helpful for creating effective print advertisements that resonate with your audience.
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Color has a significant impact on purchasing decisions. Red stimulates urgency, blue evokes trust, green reflects nature and health, yellow radiates optimism, black signifies sophistication, orange sparks energy, and purple conveys luxury. Understanding color psychology is crucial for shaping consumer perceptions and actions.
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There are different types of calendars you can customize for an easy and effective promotion that works for you all year. A useful and practical item that doubles as advertising, a custom-made calendar markets your organization for 365 days in your clients’ homes and offices. Are you a… …or another stakeholder who needs to establish…
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As the summer winds down and fall begins, one thing is for certain in the marketing world: It’s calendar season! The fall months are the perfect time to start designing and producing calendars. Just in time for the holiday months, calendars are a great marketing tool that serves as a gift for customers and clients…
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