AI has changed the face of marketing, and not just for the businesses using it. It has reshaped consumer expectations across the board, which means even businesses not deploying AI tools are feeling its effects.
Read More
Direct Mail Is Quietly Driving More Sales Than You’d Expect
There’s a common assumption floating around marketing circles that print is on its way out. Why bother with a postcard when you can send an email in seconds? It’s a fair question, but the numbers tell a very different story. Direct mail isn’t just surviving in the digital age; it’s actively pushing people online and turning browsers into buyers.
Read More
AI-Generated Marketing Images: Handle with Care
Need images for your direct mail pieces? Brochures? Social media posts? For many marketers, AI is the first place they turn. Certainly, AI offers a tantalizing deal: unlimited visuals, zero photoshoots, and creative freedom that laughs at physics. The reality? It’s complicated.
Read More
Is Your Print Marketing Stuck in the Past? It’s Time for a Refresh!
Just as homes accumulate clutter requiring periodic purging and updating, marketing libraries need decluttering and refreshing, too. Design trends change. Markets change. Customer priorities evolve. As a result, that brochure from two years ago can start to look outdated pretty quickly. That postcard with the now-discontinued product in the background undermines credibility. Copy reflecting customer…
Read More
“We Love Our Community” Signs Actually Work (And Why Your Business Needs One)
“We Love Our Community” Signs Actually Work (And Why Your Business Needs One)You’ve seen them everywhere: those feel-good banners outside restaurants, retailers, and service businesses declaring “We love our community” or “Proud to serve our neighbors.” They seem obvious, maybe even corny. But they work, and the psychology behind why they work explains exactly why…
Read More
Sustainable Marketing That Actually Works: What the Data Tells Us
Sustainability matters to consumers, but are eco-friendly claims actually changing how people shop? The answer is yes, though perhaps not in the ways you’d expect. The “U.S. Retail Sustainability Perceptions Benchmark” study from eMarketer/Insider Intelligence reveals important insights about how environmental messaging influences buying decisions. Here are three key findings that can sharpen your marketing…
Read More
Want to Save Up to 10% on Postage? Here’s How!
Throughout 2026, the U.S. Postal Service is offering a series of enticing promotions that let you save money on postage while increasing the value and effectiveness of your mail. Save up to 10% while experimenting with tantalizing smells, engaging folds, and interactivity that your customers will love. What does the USPS have in store? 1.…
Read More
Maximizing Your Trade Show ROI
Trade shows represent a significant investment for most businesses, but the returns can be exceptional when done right. With hundreds of exhibitors competing for attention during a typical weekend event, standing out requires careful planning and creative execution. Here’s how to ensure your next trade show appearance delivers real results. Build Momentum Early Most exhibitors…
Read More
Best Practices for Using AI in Content Creation
It seems like everyone is using artificial intelligence to create content these days. And why not? Depending on the study you read, anywhere from 43% to 88% of marketers do. AI is a powerful tool for brainstorming, reformatting content for different channels, and saving time. But it can also result in copy that sounds bland…
Read More
U.S. Press Blog 