Successful marketers learn from both successes and mistakes. They should avoid overloading information, excessive communication, working in isolation, neglecting calls to action, and rushing initiatives. Feedback and thoughtful pacing can enhance marketing efforts, ensuring clear messaging and effective audience engagement. Consider seeking expert input for your next campaign.
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Staying in touch without always trying to sell helps customers feel connected, valued, and loyal. Here are some simple, authentic ways to do it: Send a Personalized Note Mail a handwritten postcard or notecard in a beautifully printed envelope. Celebrate customer milestones like one-year anniversaries with a thoughtful message: Sarah, thank you for being with…
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Want to boost customer loyalty? Start by looking at your walls. Plasma donation centers offer a powerful example of how strategic on-site signage can reinforce brand values, deepen emotional engagement, and turn one-time visitors into loyal fans. Plasma centers might not seem like the first place to look for lessons on customer loyalty. But financial…
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Many businesses rely on mobile apps to help customers track and redeem their loyalty program rewards. But that assumes customers are regularly checking those apps. With the average person juggling 18 apps on their mobile phones, loyalty program updates can easily get lost in the shuffle. What about reminders by email? Email has its place,…
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Want to make your print materials stand out without overspending? Specialty finishes can add texture, beauty, and depth, often in surprisingly affordable ways. Here are five budget-friendly finishing options that enhance your print while keeping costs under control. 1. Spot gloss accents. Spot gloss adds a high-shine coating to select areas of your piece, creating…
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Can generative AI be a powerful asset for illustrating your marketing communications while simultaneously requiring caution? Yes. Both can be true at once. Creating AI images can be a lot of fun. With a few prompts, anyone can generate a spectacular image of a dog wearing sunglasses and riding a skateboard through the sky. But…
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When it comes to capturing attention and driving engagement, nothing matches the power of a visual image. However, not all images serve the same purpose. When you understand the different categories of images, you can select the best type to achieve your goals. Let’s take a look at five image categories you should be familiar…
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Every time you send a marketing campaign, you have a choice: print or digital. So when should you use print? When should you use digital? Both print and digital channels have their pros and cons. Digital is a great choice when targeting younger buyers or when you need rapid or real-time engagement. Print channels work…
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Fundraisers know how important data is to direct mail success. Demographics like age, household income, and history can all help craft a more effective message. But are there other data points you might be overlooking? Here are a few nuggets that remind us that impactful data can be hiding in the most unexpected places. 1.…
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