Want to boost customer loyalty? Start by looking at your walls. Plasma donation centers offer a powerful example of how strategic on-site signage can reinforce brand values, deepen emotional engagement, and turn one-time visitors into loyal fans. Plasma centers might not seem like the first place to look for lessons on customer loyalty. But financial…
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Many businesses rely on mobile apps to help customers track and redeem their loyalty program rewards. But that assumes customers are regularly checking those apps. With the average person juggling 18 apps on their mobile phones, loyalty program updates can easily get lost in the shuffle. What about reminders by email? Email has its place,…
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Want to make your print materials stand out without overspending? Specialty finishes can add texture, beauty, and depth, often in surprisingly affordable ways. Here are five budget-friendly finishing options that enhance your print while keeping costs under control. 1. Spot gloss accents. Spot gloss adds a high-shine coating to select areas of your piece, creating…
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Can generative AI be a powerful asset for illustrating your marketing communications while simultaneously requiring caution? Yes. Both can be true at once. Creating AI images can be a lot of fun. With a few prompts, anyone can generate a spectacular image of a dog wearing sunglasses and riding a skateboard through the sky. But…
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When it comes to capturing attention and driving engagement, nothing matches the power of a visual image. However, not all images serve the same purpose. When you understand the different categories of images, you can select the best type to achieve your goals. Let’s take a look at five image categories you should be familiar…
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Every time you send a marketing campaign, you have a choice: print or digital. So when should you use print? When should you use digital? Both print and digital channels have their pros and cons. Digital is a great choice when targeting younger buyers or when you need rapid or real-time engagement. Print channels work…
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Fundraisers know how important data is to direct mail success. Demographics like age, household income, and history can all help craft a more effective message. But are there other data points you might be overlooking? Here are a few nuggets that remind us that impactful data can be hiding in the most unexpected places. 1.…
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Whether your company has one or 100 employees, trade shows and local events can be great opportunities for branding and sales. However, while most attendees only participate in one trade show a year, most vendors spend relatively little time planning for that opportunity. Then, they are disappointed that their booth presence didn’t meet expectations. Don’t…
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What is the difference between sales and marketing? Marketing encompasses the strategies used to attract, engage, and nurture potential customers before they are ready to buy. Sales is converting leads into customers through personalized interactions and closing deals. In other words, marketing happens before the buyer contacts you. Sales is what happens after. How much…
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