When it comes to designing a printed piece, how much thought do you put into the grain of the paper? Especially when you are designing pieces that require crisp, clean folds, aligning with the paper grain can make all the difference.
Read More
Want Buyers to Remember You? Choose Print
When you create marketing communications, whether print or digital, you want your audience to read and remember them, right? That’s why it matters what channel you use. After decades of research, studies continue to point to the same conclusion: Print is simply better when processing and retaining complex information is required. Most print versus digital…
Read More
What Goes into Creating a Great Print Ad?
Print advertising remains a powerful tool for reaching and engaging with audiences. A strategic approach is helpful for creating effective print advertisements that resonate with your audience.
Read More
Color: It Does More Than Look Pretty
Color has a significant impact on purchasing decisions. Red stimulates urgency, blue evokes trust, green reflects nature and health, yellow radiates optimism, black signifies sophistication, orange sparks energy, and purple conveys luxury. Understanding color psychology is crucial for shaping consumer perceptions and actions.
Read More
How to Print Saddle Stitch Booklets
Ordering custom printed booklets can often seem complicated, but here at U.S. Press we strive to make the purchasing process quick, simple, and delivered with first class service. Read below on how to place your saddle stitch booklet order.
Read More
How to Make a Calendar Fundraiser for Your Non-Profit Organization
Selling custom calendars is a popular fundraising idea that countless organizations count on each year to raise crucial funds and spread awareness. Here at U.S. Press, we strive to make creating bulk calendars fast, easy, and affordable, so you can focus on selling your calendars and raising funds for your non-profit. Here’s how you can start your own calendar fundraiser.
Read More
Customize These Types of Calendars to Build Your Brand
There are different types of calendars you can customize for an easy and effective promotion that works for you all year. A useful and practical item that doubles as advertising, a custom-made calendar markets your organization for 365 days in your clients’ homes and offices. Are you a… …or another stakeholder who needs to establish…
Read More
Top 5 Print Tools for Political Campaigns
We’re in the second quarter of 2022, and that means we’re entering another election season. The coming months will certainly be busy with a flurry of elections ranging from local committees and boards to mid-term elections in Washington DC. The past 15 years have introduced new ways for candidates to get the word out, but…
Read More
How to Save on Printing
With inflation at a 40 year high, consumers and businesses alike are tightening their budgets and looking for ways to save on everyday purchases. The printing industry, like most others, has faced rising costs of paper, ink, and materials, which in turn means higher print costs are expected nationwide. Despite rising costs, there are ways…
Read More
U.S. Press Blog 