When it comes to designing a printed piece, how much thought do you put into the grain of the paper? Especially when you are designing pieces that require crisp, clean folds, aligning with the paper grain can make all the difference.
Read More
What Goes into Creating a Great Print Ad?
Print advertising remains a powerful tool for reaching and engaging with audiences. A strategic approach is helpful for creating effective print advertisements that resonate with your audience.
Read More
Getting Ready for Trade Shows Again: Tips for Success
As vaccines become more readily available and life begins to return to normal, businesses are looking to return to old traditions from the pre-pandemic world to reach new customers and market their products. This includes a return to a exciting events like trade shows – long interrupted by concerns over the COVID-19 pandemic, trade shows…
Read More
2021 Summer Marketing Ideas
After a long and trying winter, it’s finally here: Summer 2021 begins now. The nation’s economy is back up and running, life is getting back to normal and consumers are out and about and ready to spend their money. A good summer marketing strategy can ensure that they consider your company when the time comes for them to spend it. Here are five ways you can ensure a successful summer for your business with some unique marketing ideas.
Read More
Is EDDM Right for your Business?
Every business needs a marketing strategy. The need to reach new customers and build relationships with existing customers is simply too important to ignore. But challenging economic times make this a more difficult endeavor while increasing the need to work harder to win new customers. That’s where great targeted marketing methods like EDDM come in. …
Read More
Five Tips for Building Brand Loyalty
Brand loyalty is the lifeblood of any business. What good is the best product, the most useful service, if customers don’t associate a company’s name with that product or service? Simply put, brand loyalty is what will ensure customers return to your business to fulfill their needs, increasing revenue and strengthening your business’s ability to…
Read More
Offset Printing vs. Digital Printing
Fall is in the air, and your company is ready for the holiday marketing season. You’ve got your new product line organized and promoted on social media and your web site. Marketing and sales staff are chomping at the bit to capitalize on the best time of year for your business. And you’ve got plans…
Read More
U.S. Press Blog 