Want to make your print materials stand out without overspending? Specialty finishes can add texture, beauty, and depth, often in surprisingly affordable ways. Here are five budget-friendly finishing options that enhance your print while keeping costs under control. 1. Spot gloss accents. Spot gloss adds a high-shine coating to select areas of your piece, creating…
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Ever feel a bit lost when picking paper for your print projects? Terms like basis weight, points, and color cast can sound confusing, right? No worries! Here’s a handy guide to help you navigate the basics. Basis Weight: This term refers to how much a ream (500 sheets) of paper weighs at its standard size—the…
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When we’ve done something often, it’s easy to think, “I’ve got this,” but familiarity can breed mistakes. Preparing your next print project is no different. While the details may change from job to job, much of the essential prep work does not. Using a checklist can be a vital tool for keeping things running smoothly.…
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When it comes to designing a printed piece, how much thought do you put into the grain of the paper? Especially when you are designing pieces that require crisp, clean folds, aligning with the paper grain can make all the difference.
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Print advertising remains a powerful tool for reaching and engaging with audiences. A strategic approach is helpful for creating effective print advertisements that resonate with your audience.
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There are different types of calendars you can customize for an easy and effective promotion that works for you all year. A useful and practical item that doubles as advertising, a custom-made calendar markets your organization for 365 days in your clients’ homes and offices. Are you a… …or another stakeholder who needs to establish…
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With inflation at a 40 year high, consumers and businesses alike are tightening their budgets and looking for ways to save on everyday purchases. The printing industry, like most others, has faced rising costs of paper, ink, and materials, which in turn means higher print costs are expected nationwide. Despite rising costs, there are ways…
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Fall is in the air, and your company is ready for the holiday marketing season. You’ve got your new product line organized and promoted on social media and your web site. Marketing and sales staff are chomping at the bit to capitalize on the best time of year for your business. And you’ve got plans…
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