In part two of the series, learn about what shaped Millennial thinking and how that applies to marketers.

This is the first of a four part series teaching you how to market to millennials.

Consumers have come to expect a personalized marketing experience. Yet not all marketers have taken the plunge. Are you still looking to integrate personalization into your print and multichannel mix? If so, here are some common sense things about personalization that you should know. Content just has to feel personal to them. At its simplest,…

Marketers are naturally consistent, using the same logo and PMS colors in every piece, limiting the number of fonts to only a few and typing page numbers in the same place on every page. This consistency is important because it gives your work a sense of professionalism and authority while providing an underlying structure to…

Personalization and targeting are powerful tools in direct mail, email, and other marketing channels, but they only work when they create relevant communications for the customer.