5 Easy Ways to Personalize Marketing

Consumers have come to expect a personalized marketing experience. Yet not all marketers have taken the plunge. Are you still looking to integrate personalization into your print and multichannel mix? If so, here are some common sense things about personalization that you should know. Content just has to feel personal to them. At its simplest,…

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What is “Smart Mail”?

Gone are the days where businesses can take a “one size fits all” approach to their marketing efforts. Today’s customers want targeted, customized messages that resonate with them personally. And this consumer behavior makes sense—after all, why would you want to receive a postcard for a general sale on fall apparel when instead you could…

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