Personalization and targeting are powerful tools in direct mail, email, and other marketing channels, but they only work when they create relevant communications for the customer.
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What is “Smart Mail”?
Gone are the days where businesses can take a “one size fits all” approach to their marketing efforts. Today’s customers want targeted, customized messages that resonate with them personally. And this consumer behavior makes sense—after all, why would you want to receive a postcard for a general sale on fall apparel when instead you could…
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Online Fly Fishing Magazine Launches in Print
With so much content going digital these days, it’s newsworthy when an online publication launches in hard copy. That’s why we’re excited about Tail Fly Fishing Magazine doing just that. Tail caters to saltwater fly fishermen and has a readership of 34,000. This fall, it decided to launch a print edition of its successful online…
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The key to more effective direct mail: Make it lumpy
Your direct mail should command attention. Here’s the key to getting yours noticed.
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U.S. Press Blog 