The United States Postal Service offers several promotions in 2025 that provide mailers with discounts of 3% to 6% for implementing innovative strategies. These include integrating technology, creating multi-sensory experiences, maintaining continuous contact, using IMbA for reply mail, and adding marketing content to transactional documents.
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When we’ve done something often, it’s easy to think, “I’ve got this,” but familiarity can breed mistakes. Preparing your next print project is no different. While the details may change from job to job, much of the essential prep work does not. Using a checklist can be a vital tool for keeping things running smoothly.…
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Every business can benefit from a profit increase. If it’s been a while since you tailored a direct mail or email campaign specifically for your most valuable asset (your existing customers), now is an ideal time to take action.
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How do you shift potential buyers who have never heard of your product to customers eager to make a purchase? After all, nobody wakes up one day and decides, “I think I’ll go out and buy a brand-new product I’ve never heard of.” The journey involves a series of steps, from awareness to final sale.…
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One of the most powerful ways to grab attention with your printed pieces is to finish them with specialty techniques that add texture, shine, or dimension. Of course, some methods are more cost-effective than others. Here are five cost-effective finishing techniques to help your printed materials shine without breaking the bank. 1. Spot UV Coating…
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There is something about the tactile nature of print that causes us to want to reach out and touch it. When customers have a printed piece in their hands, they will spend more time with it, opening and closing it, turning it around, and flipping the pages. As they do, they get more exposure to your message.
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You’ve built a successful business, with sales growing every year. Your bottom line looks great. Your profitability is up, too. You’ve built a business. But have you built a brand? What’s the difference between the two? A successful business means your numbers look great. But a successful brand means you have built a well-established company…
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When it comes to designing a printed piece, how much thought do you put into the grain of the paper? Especially when you are designing pieces that require crisp, clean folds, aligning with the paper grain can make all the difference.
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When you create marketing communications, whether print or digital, you want your audience to read and remember them, right? That’s why it matters what channel you use. After decades of research, studies continue to point to the same conclusion: Print is simply better when processing and retaining complex information is required. Most print versus digital…
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