You’ve built a successful business, with sales growing every year. Your bottom line looks great. Your profitability is up, too. You’ve built a business. But have you built a brand? What’s the difference between the two? A successful business means your numbers look great. But a successful brand means you have built a well-established company…
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When it comes to designing a printed piece, how much thought do you put into the grain of the paper? Especially when you are designing pieces that require crisp, clean folds, aligning with the paper grain can make all the difference.
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When you create marketing communications, whether print or digital, you want your audience to read and remember them, right? That’s why it matters what channel you use. After decades of research, studies continue to point to the same conclusion: Print is simply better when processing and retaining complex information is required. Most print versus digital…
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Print advertising remains a powerful tool for reaching and engaging with audiences. A strategic approach is helpful for creating effective print advertisements that resonate with your audience.
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Color has a significant impact on purchasing decisions. Red stimulates urgency, blue evokes trust, green reflects nature and health, yellow radiates optimism, black signifies sophistication, orange sparks energy, and purple conveys luxury. Understanding color psychology is crucial for shaping consumer perceptions and actions.
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Ordering custom printed booklets can often seem complicated, but here at U.S. Press we strive to make the purchasing process quick, simple, and delivered with first class service. Read below on how to place your saddle stitch booklet order.
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Selling custom calendars is a popular fundraising idea that countless organizations count on each year to raise crucial funds and spread awareness. Here at U.S. Press, we strive to make creating bulk calendars fast, easy, and affordable, so you can focus on selling your calendars and raising funds for your non-profit. Here’s how you can start your own calendar fundraiser.
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There are different types of calendars you can customize for an easy and effective promotion that works for you all year. A useful and practical item that doubles as advertising, a custom-made calendar markets your organization for 365 days in your clients’ homes and offices. Are you a… …or another stakeholder who needs to establish…
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We’re in the second quarter of 2022, and that means we’re entering another election season. The coming months will certainly be busy with a flurry of elections ranging from local committees and boards to mid-term elections in Washington DC. The past 15 years have introduced new ways for candidates to get the word out, but…
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