As vaccines become more readily available and life begins to return to normal, businesses are looking to return to old traditions from the pre-pandemic world to reach new customers and market their products. This includes a return to a exciting events like trade shows – long interrupted by concerns over the COVID-19 pandemic, trade shows are staging a big comeback. With an economy that’s sloughing off a year or more of shutdowns and consumers who are excited to get back to normal, there’s never been a better time to return to this pre-pandemic staple to win new customers and spread the exciting news about what your brand is doing in 2021 and beyond.

Of course, as was always the case, proper planning and preparation are required to ensure that your trade show experience is a success. Read on to learn how you can ensure your brand makes the most of new chances at an old opportunity.


As with all marketing endeavors, planning is key. Make sure you are aware of the events schedule, such as start times, and be sure to have your booth prepared and in place well in advance of the arrival of visitors. Planning will ensure to put your best foot forward.

Know Your Audience

With some research, you can learn a lot about who might be in attendance for a given trade show event. It will benefit your business and ensure your trade show experience is a successful one if you learn about the visitors that might attend a given trade show. What is their industry? What are some of the challenges they face? How does your product or service help them navigate their market and find success? You get the picture – brushing up on how you answer these questions can help you make contacts and build relationships to ensure your trade show experience is worthwhile.

Be Unique

Remember, yours won’t be the only booth at the trade show! Do what you can to make sure your presentation is unique and your booth is memorable. Think about it – first impressions are everything, and this event will be your chance to make a strong one. Consider how a creative design project applied to a useful product like retractable banners could lend some visual appeal to your trade show display, leaving a lasting impression on potential customers.

Give Them Something to Remember You By

Finally, make sure you’ve got some swag on hand that you can hand out to potential clients. There are hundreds of options for small gifts, custom made with your company logo, like pens, cups or other fun items. A small gift is a thoughtful gesture in return for a customer taking the time to stop and chat at your trade show booth. What’s more, with your brand on the item, customers will see it and remember the positive experience they had with you at the trade show.

There are lots of opportunities for successful marketing in an economy that’s beginning to “open back up.” Make sure you’re putting your best foot forward when you seize the next one presented to you.

Posted by:Robert Davison

Marketing Content Creator

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