Every business can benefit from a profit increase. If it’s been a while since you tailored a direct mail or email campaign specifically for your most valuable asset (your existing customers), now is an ideal time to take action.
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Incorporating Direct Mail into the Buyer’s Journey
How do you shift potential buyers who have never heard of your product to customers eager to make a purchase? After all, nobody wakes up one day and decides, “I think I’ll go out and buy a brand-new product I’ve never heard of.” The journey involves a series of steps, from awareness to final sale.…
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Want Buyers to Remember You? Choose Print
When you create marketing communications, whether print or digital, you want your audience to read and remember them, right? That’s why it matters what channel you use. After decades of research, studies continue to point to the same conclusion: Print is simply better when processing and retaining complex information is required. Most print versus digital…
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Top 5 Print Tools for Political Campaigns
We’re in the second quarter of 2022, and that means we’re entering another election season. The coming months will certainly be busy with a flurry of elections ranging from local committees and boards to mid-term elections in Washington DC. The past 15 years have introduced new ways for candidates to get the word out, but…
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Is EDDM Right for your Business?
Every business needs a marketing strategy. The need to reach new customers and build relationships with existing customers is simply too important to ignore. But challenging economic times make this a more difficult endeavor while increasing the need to work harder to win new customers. That’s where great targeted marketing methods like EDDM come in. …
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How Print Catalogs Benefit Online Retailers
It seems counterintuitive at first glance. The idea that an online retail behemoth like Amazon might send customers humble, printed catalogs, and marketing their products through an age-old system like the US Postal Service. But there they are, delivered to the homes of consumers across the nation: Catalogs from Amazon, Wayfair, and Bass Pro Shops,…
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Reopening Schools Safely with Print Marketing
This guide offers helpful information for schools on how they can use print marketing to safely reopen during the COVID-19 pandemic.
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Beyond Yard Signs: Innovative Print Marketing for Political Campaigns
This election season, it’s time to think beyond yard signs, with innovative print marketing solutions for political campaigns.
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COVID-19 and the Return to Traditional Marketing
COVID-19 calls for innovative marketing, but sometimes “traditional” is the most innovative method of all.
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