Trade shows represent a significant investment for most businesses, but the returns can be exceptional when done right. With hundreds of exhibitors competing for attention during a typical weekend event, standing out requires careful planning and creative execution. Here’s how to ensure your next trade show appearance delivers real results. Build Momentum Early Most exhibitors…
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Want to boost customer loyalty? Start by looking at your walls. Plasma donation centers offer a powerful example of how strategic on-site signage can reinforce brand values, deepen emotional engagement, and turn one-time visitors into loyal fans. Plasma centers might not seem like the first place to look for lessons on customer loyalty. But financial…
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Whether your company has one or 100 employees, trade shows and local events can be great opportunities for branding and sales. However, while most attendees only participate in one trade show a year, most vendors spend relatively little time planning for that opportunity. Then, they are disappointed that their booth presence didn’t meet expectations. Don’t…
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Want to attract more customers based on geography? Want to reach a broad audience without spending money on television or radio advertising? Consider outdoor signage. According to the Outdoor Advertising Association of America (OAAA), “out of home” advertising, including sidewalk displays, is a growing industry of $8.7 billion. Outdoor signage grew 2.1% in 2023 and…
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We’ve all seen them – those large banners with repeating logos that our favorite celebrities pose in front of during galas, events and award ceremonies. They’re basically a staple at any event where lots of photos of attendees are taken, providing a clean backdrop while presenting brand images for the event’s sponsors or supporters.…
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After a long and trying winter, it’s finally here: Summer 2021 begins now. The nation’s economy is back up and running, life is getting back to normal and consumers are out and about and ready to spend their money. A good summer marketing strategy can ensure that they consider your company when the time comes for them to spend it. Here are five ways you can ensure a successful summer for your business with some unique marketing ideas.
Read MoreAt U.S. Press, we’re proud to offer a dynamic large-format marketing option, low-tack vinyl decals.
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This guide offers helpful information for schools on how they can use print marketing to safely reopen during the COVID-19 pandemic.
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Business owners will use anything they can to carry marketing messages to customers. In the print industry, we’re familiar with dozens of platforms from the smallest die-cut sticker to big, bold banners. There’s even a unique and useful product that can turn the windows of your building into a platform for your marketing. It’s called…
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