As you brainstorm ideas for making your direct mail more engaging, have you considered gamification? In this strategy, you turn your direct mail pieces into components of a game. You might deliver game boards, tokens, or pieces of a puzzle. Gamification creates an element of fun and engages your target audience in a fresh and…
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Consumers have come to expect a personalized marketing experience. Yet not all marketers have taken the plunge. Are you still looking to integrate personalization into your print and multichannel mix? If so, here are some common sense things about personalization that you should know. Content just has to feel personal to them. At its simplest,…
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Ding. That’s another email in your customer’s inbox. Add that to the hundreds of text messages, phone calls, and digital ads your customers are bombarded with everyday. The result? An overcrowded market and overwhelmed customers. So, how do you make your brand stand out from the competition? It’s not easy, but here’s 10 ways we’ve…
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Marketers are naturally consistent, using the same logo and PMS colors in every piece, limiting the number of fonts to only a few and typing page numbers in the same place on every page. This consistency is important because it gives your work a sense of professionalism and authority while providing an underlying structure to…
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Friends, A few weeks ago we sat down and thought of ways we could spread Christmas cheer to all our customers. We wanted to create a fun way to show you who we really are: a team of hard-working people who are dedicated to your success (and who know how to poke fun of ourselves). As…
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Personalization and targeting are powerful tools in direct mail, email, and other marketing channels, but they only work when they create relevant communications for the customer.
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Gone are the days where businesses can take a “one size fits all” approach to their marketing efforts. Today’s customers want targeted, customized messages that resonate with them personally. And this consumer behavior makes sense—after all, why would you want to receive a postcard for a general sale on fall apparel when instead you could…
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With so much content going digital these days, it’s newsworthy when an online publication launches in hard copy. That’s why we’re excited about Tail Fly Fishing Magazine doing just that. Tail caters to saltwater fly fishermen and has a readership of 34,000. This fall, it decided to launch a print edition of its successful online…
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Your direct mail should command attention. Here’s the key to getting yours noticed.
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