Every business can benefit from a profit increase. If it’s been a while since you tailored a direct mail or email campaign specifically for your most valuable asset (your existing customers), now is an ideal time to take action.
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Incorporating Direct Mail into the Buyer’s Journey
How do you shift potential buyers who have never heard of your product to customers eager to make a purchase? After all, nobody wakes up one day and decides, “I think I’ll go out and buy a brand-new product I’ve never heard of.” The journey involves a series of steps, from awareness to final sale.…
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It’s a Matter of Touch: Finishing Techniques That Satisfy the Senses
There is something about the tactile nature of print that causes us to want to reach out and touch it. When customers have a printed piece in their hands, they will spend more time with it, opening and closing it, turning it around, and flipping the pages. As they do, they get more exposure to your message.
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Are You Building a Business? Or a Brand?
You’ve built a successful business, with sales growing every year. Your bottom line looks great. Your profitability is up, too. You’ve built a business. But have you built a brand? What’s the difference between the two? A successful business means your numbers look great. But a successful brand means you have built a well-established company…
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When It Comes to Paper: Go with the Grain!
When it comes to designing a printed piece, how much thought do you put into the grain of the paper? Especially when you are designing pieces that require crisp, clean folds, aligning with the paper grain can make all the difference.
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What Goes into Creating a Great Print Ad?
Print advertising remains a powerful tool for reaching and engaging with audiences. A strategic approach is helpful for creating effective print advertisements that resonate with your audience.
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Getting Ready for Trade Shows Again: Tips for Success
As vaccines become more readily available and life begins to return to normal, businesses are looking to return to old traditions from the pre-pandemic world to reach new customers and market their products. This includes a return to a exciting events like trade shows – long interrupted by concerns over the COVID-19 pandemic, trade shows…
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2021 Summer Marketing Ideas
After a long and trying winter, it’s finally here: Summer 2021 begins now. The nation’s economy is back up and running, life is getting back to normal and consumers are out and about and ready to spend their money. A good summer marketing strategy can ensure that they consider your company when the time comes for them to spend it. Here are five ways you can ensure a successful summer for your business with some unique marketing ideas.
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Is EDDM Right for your Business?
Every business needs a marketing strategy. The need to reach new customers and build relationships with existing customers is simply too important to ignore. But challenging economic times make this a more difficult endeavor while increasing the need to work harder to win new customers. That’s where great targeted marketing methods like EDDM come in. …
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