We’ve all gotten one in the mail at least once – a glossy, colorful lookbook, its pages brimming with photos of exciting new products from our favorite brands. Not as hefty as a catalog, but more familiar and fun than browsing through endless pages of Amazon search results. Lookbooks are great for leaning back on…
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Is EDDM Right for your Business?
Every business needs a marketing strategy. The need to reach new customers and build relationships with existing customers is simply too important to ignore. But challenging economic times make this a more difficult endeavor while increasing the need to work harder to win new customers. That’s where great targeted marketing methods like EDDM come in. …
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Five Tips for Building Brand Loyalty
Brand loyalty is the lifeblood of any business. What good is the best product, the most useful service, if customers don’t associate a company’s name with that product or service? Simply put, brand loyalty is what will ensure customers return to your business to fulfill their needs, increasing revenue and strengthening your business’s ability to…
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How Print Catalogs Benefit Online Retailers
It seems counterintuitive at first glance. The idea that an online retail behemoth like Amazon might send customers humble, printed catalogs, and marketing their products through an age-old system like the US Postal Service. But there they are, delivered to the homes of consumers across the nation: Catalogs from Amazon, Wayfair, and Bass Pro Shops,…
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The Power of Local Marketing
One of the most powerful consumer trends of 2020 has been the move to the suburbs. Yes, the ‘burbs. The suburbanization of America is changing the way we live, work, and play. This trend was in place before the COVID-19 pandemic, but the nationwide health crisis has accelerated it. Consumers are increasingly shopping where they…
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Offset Printing vs. Digital Printing
Fall is in the air, and your company is ready for the holiday marketing season. You’ve got your new product line organized and promoted on social media and your web site. Marketing and sales staff are chomping at the bit to capitalize on the best time of year for your business. And you’ve got plans…
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Is It Time For Your Company to Rebrand?
There are plenty of different reasons a business might consider a rebrand. Stiff competition in your industry might mandate a makeover, or changing times and consumer demographics might call for playing catch-up. And unfortunately, a year like 2020 might make starting 2021 off on a new foot an appealing option. But make no mistake, rebranding…
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How to Choose the Best Images for Print
Before you embark on a print marketing campaign, there are some steps that have to be taken. Of course, one of the most important components of any successful print marketing campaign is design, and a key part of design is image. But images are tricky, and it takes a little know-how to make sure you’re…
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Five Printing Essentials Every Business Needs
In a year like 2020, it has become more critical than ever to choose the right marketing essentials.
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