Want to boost customer loyalty? Start by looking at your walls. Plasma donation centers offer a powerful example of how strategic on-site signage can reinforce brand values, deepen emotional engagement, and turn one-time visitors into loyal fans. Plasma centers might not seem like the first place to look for lessons on customer loyalty. But financial…
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Whether your company has one or 100 employees, trade shows and local events can be great opportunities for branding and sales. However, while most attendees only participate in one trade show a year, most vendors spend relatively little time planning for that opportunity. Then, they are disappointed that their booth presence didn’t meet expectations. Don’t…
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Want to attract more customers based on geography? Want to reach a broad audience without spending money on television or radio advertising? Consider outdoor signage. According to the Outdoor Advertising Association of America (OAAA), “out of home” advertising, including sidewalk displays, is a growing industry of $8.7 billion. Outdoor signage grew 2.1% in 2023 and…
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We’re in the second quarter of 2022, and that means we’re entering another election season. The coming months will certainly be busy with a flurry of elections ranging from local committees and boards to mid-term elections in Washington DC. The past 15 years have introduced new ways for candidates to get the word out, but…
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As vaccines become more readily available and life begins to return to normal, businesses are looking to return to old traditions from the pre-pandemic world to reach new customers and market their products. This includes a return to a exciting events like trade shows – long interrupted by concerns over the COVID-19 pandemic, trade shows…
Read MoreAt U.S. Press, we’re proud to offer a dynamic large-format marketing option, low-tack vinyl decals.
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This guide offers helpful information for schools on how they can use print marketing to safely reopen during the COVID-19 pandemic.
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Business owners will use anything they can to carry marketing messages to customers. In the print industry, we’re familiar with dozens of platforms from the smallest die-cut sticker to big, bold banners. There’s even a unique and useful product that can turn the windows of your building into a platform for your marketing. It’s called…
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The very first light pole banners were hung along Michigan Avenue in Chicago, Illinois in the earliest part of the 1980s. They were a novel idea at the time – the brainchild of veteran and Chicago-area native Emil Harley. By 1982 however, Harley’s design was so popular, his business’ biggest challenge was replacing the many…
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